Geritol was often used in the 1960s as a punch line for a joke in sitcoms or in comedy routines comic singer Allan Sherman parodied Geritol on his 1962 album My Son, the Folk Singer, singing "Yasha got a bottle of Geritol" to the tune of " Joshua Fought the Battle of Jericho". It was also one of the sponsors of the original Star Trek series. For many years after that, Geritol was largely marketed on television programs that appealed primarily to older viewers, such as The Lawrence Welk Show, What's My Line?, The Red Skelton Show, To Tell the Truth, Hee Haw, and Ted Mack's Original Amateur Hour, as well as Arthur Godfrey's daily show. In the early days of television, the marketing of Geritol was involved in the quiz show scandal, as the sponsor of Twenty-One. Since then, supplemental iron products, including Geritol, have been contraindicated because of concerns over hemochromatosis, and serious questions raised in studies for men, postmenopausal women, and nonanemic patients with liver disease, heart disease, type 2 diabetes, or cancer. company selling iron and B-vitamin supplements through 1979. Although subsequent trials and appeals from 1965 to 1973 concluded that some of the FTC demands exceeded its authority, Geritol was already well known and continued to be the largest U.S. Geritol's claims were discredited in court findings as "conduct amounted to gross negligence and bordered on recklessness," ruled as a false and misleading claim, and heavily penalized with fines totaling $812,000 (equivalent to $5.35 million in 2022 dollars), the largest FTC fine up to that date (1973). In 1965, the FTC ordered the makers of Geritol to disclose that Geritol would relieve symptoms of tiredness only in persons who suffer from iron deficiency anemia, and that the vast majority of people who experience such symptoms do not have such a deficiency. Geritol was the subject of years of investigation starting in 1959 by the Federal Trade Commission (FTC). The Geritol tonic contained about 12% alcohol and some B vitamins.įederal Trade Commission investigation The earlier Geritol liquid formulation was advertised as "twice the iron in a pound of calf's liver," and daily doses contained about 50–100 milligrams of iron as ferric ammonium citrate. Geritol was acquired by Meda Pharmaceutical in 2011. In 1982, the Geritol product name was acquired by the multinational pharmaceutical firm Beecham (later GlaxoSmithKline). Geritol was folded into Pharmaceuticals' 1957 acquisition of J. Geritol was introduced as an alcohol-based, iron and B vitamin tonic by Pharmaceuticals, Inc., in August 1950 and primarily marketed as such into the 1970s. The product has been promoted from almost the beginning of the mass media era as a cure for "iron-poor tired blood". The name conveys a connection with aging, as in " geriatric". Geritol is a brand name for several vitamin complexes plus iron or multimineral products in both liquid form and tablets, containing from 9.5 to 18 mg of iron per daily dose. Geritol is a United States trademarked name for various dietary supplements, past and present. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.A four-ounce bottle of Geritol tonic with a child-resistant safety cap You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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